See what Ground Truth reveals about your product
Reach out to commission your custom, evidence-grounded assessment
Each module serves the decisions that matter at a specific lifecycle phase. Each draws from and writes back to the Knowledge Graph. None operates alone.
Illustrative Example — Fictional molecule and data shown to demonstrate Behavior Labs platform capabilities.
The persistent, compounding intelligence layer beneath every module. Not a database — an intelligence substrate that gets sharper with every interaction. When 11 people turn over in a year, it retains every decision, every competitive signal, every strategic insight. The second module compounds on the first. By the fifth, it's irreplaceable.
60%
Setup reduction by Molecule 4
23
Cross-molecule signals auto-routed
0
Memory loss through 11 turnovers
Proven Impact
60% setup reduction by Molecule 4. 23 cross-molecule signals auto-routed across 4 active programs. 11 turnovers in a single year, zero institutional memory loss.
Before a molecule enters a single patient, this module generates synthetic patient populations and disease models to explore the target population, model disease progression, and identify patient subgroups that change the economics of the entire program.
30–40%
Sample size reduction via stratification
40–60%
Cost reduction via synthetic control arms
420→186
Enrollment reduction
Proven Impact
Rare disease, 12,000 patients globally. Biomarker-enriched subpopulation (55% of eligible) with 42% larger treatment effect. Enrollment: 420 → 186. Timeline: 60 → 38 months.
Continuous monitoring of the competitive and regulatory landscape during development. When a competitor posts a Phase I entry targeting your mechanism, you know that week. Signal convergence — hiring patterns, patent filings, and trial changes — reveals competitor strategy before they announce it.
30–50%
Faster regulatory pathway identification
4–8wk
Earlier detection of precedent changes
14mo
Timeline savings on correct pathway
Proven Impact
Continuous competitive intelligence enabled detection of competitor filings months ahead of public disclosure. Strategy-revealed analysis identified white space opportunities that informed differentiation strategy through pivotal development.
Before committing to a pivotal trial architecture, simulate it. Trial Design Optimization takes competitive context from Competitive & Regulatory Intelligence and population insights from Synthetics & Phenotype Intelligence and applies them to the most expensive design decision in the lifecycle — the Phase III pivotal trial.
34%
Phase III sample size reduction
22%
Statistical efficiency gain (adaptive)
60→38mo
Timeline compression
Proven Impact
Phenotype stratification reduced Phase III sample size by 34%. Bayesian response-adaptive randomization increased statistical efficiency by 22%. Enrollment: 420 → 186. Timeline: 60 → 38 months.
The connective tissue between clinical investment and commercial return. Every claim traces to evidence, every gap is identified, every requirement is tracked from protocol through clinical study report to label. Automated evidence sufficiency scoring across regulators, payers, and key opinion leaders.
100%
Claim-to-evidence traceability
14/14
Filing milestones tracked
847
Intelligence artifacts across lifecycle
Proven Impact
Complete evidence traceability from protocol through label enabled rolling new drug application submission, accelerated review timelines, and zero evidence gaps identified during FDA review.
Continuous monitoring of supply chain vulnerabilities — active pharmaceutical ingredient supplier health, excipient availability, cold chain logistics, contract manufacturer capacity, and demand signals. The difference between proactive mitigation and reactive crisis management.
22%
Cost of goods reduction through optimization
$42M/yr
Savings from site consolidation
3→2
Manufacturing sites consolidated
Proven Impact
Supply chain intelligence enabled proactive Cost of goods reduction of 22% through manufacturing site consolidation. $42M annual savings achieved while maintaining quality across all regulatory markets.
Replaces months-long market research with synthetic audiences that deliver comparable insight in days. Synthetic healthcare professional panels, patient panels, payer panels, and key opinion leader panels — 20 message variations tested instead of 2, at a fraction of the cost.
70–80%
Cost reduction vs. traditional research
20 vs 2
Message variations tested
Days
Instead of months for insights
Proven Impact
Synthetic audiences caught nurse navigator believability gap that traditional research missed. Synthetic payer panels detected structural market shift 5 months before first pharmacy & therapeutics meeting.
Full messaging architecture grounded in the molecule's actual competitive reality and evidence base. Strategic positioning, brand narrative, messaging pillars, core claims — all evidence-grounded and Medical-legal-regulatory review-ready with complete traceability.
12wk
Messaging rebuild vs. 6–8 months
$1.4M
Cost displacement
100%
Messages traced to evidence
Proven Impact
Messaging rebuild in 12 weeks vs. 6–8 months. $1.4M cost displacement. Every message traced to evidence. Nurse navigator believability gap identified and resolved before launch.
Models what matters to the people who decide whether patients can actually access your product. Formulary access prediction, net price modeling, Incremental cost-effectiveness ratio threshold analysis, and payer evidence requirements — the bridge between clinical investment and commercial return.
68%
Formulary access in 90 days
86%
Commercial lives covered at launch
5mo
Earlier biosimilar compression detection
Proven Impact
Synthetic payer panels revealed biosimilar compression 5 months before first pharmacy & therapeutics meeting. Preemptive contracting strategy enabled 68% formulary access in 90 days.
In-market intelligence that transforms reactive competitor tracking into proactive competitive strategy. War gaming simulations, congress monitoring, biosimilar early warning — signal classification that separates noise from what demands response.
23
Signals auto-routed across 4 molecules
5mo
Earlier detection of market shifts
$340M
Preserved over 24 months
Proven Impact
War-gaming revealed pharmacy benefit manager tipping point: simultaneous biosimilar entries trigger 60-day switching mandate. Authorized generic launched 4 months before loss of exclusivity. $340M preserved over 24 months.
Monitors adverse event databases, complaint systems, literature, and social signals for emerging safety issues before they reach regulatory thresholds. Signal classification into action recommendations — monitor, investigate, escalate, act.
4mo
Earlier signal detection vs. quarterly
3wk
Investigation-to-action cycle time
$44M
Savings vs. late detection
Proven Impact
Continuous monitoring enables 4-month earlier safety signal detection compared to quarterly review cycles. Accelerated investigation-to-action timelines protect both patients and brand value.
Identifies and evaluates extension opportunities — and prioritizes them against the competitive landscape you're actually facing. Indication expansion, formulation assessment, pediatric strategy, and return-on-investment modeling under various competitive scenarios.
3
Expansion indications evaluated
$1.8B
Addressable market identified
72%
6-month persistence rate (real-world evidence)
Proven Impact
Indication expansion analysis identified $1.8B nonalcoholic steatohepatitis addressable market. Real-world evidence showed 72% 6-month persistence vs. 64% for competitor — strengthening payer value dossier for contract renewals.
When the stakes are measured in billions, timing precision is measured in weeks. Generic and biosimilar filing surveillance, authorized generic scenario modeling, franchise defense strategies, and pharmacy benefit manager switching threshold modeling under simultaneous biosimilar entry.
$340M
Preserved over 24 months
4mo
Pre-exclusivity authorized generic launch
$4.2B
Franchise value protected
Proven Impact
$4.2B franchise. War-gaming revealed pharmacy benefit manager tipping point: simultaneous biosimilar entries trigger 60-day switching mandate. Authorized generic launched 4 months before loss of exclusivity. $340M preserved over 24 months.
The portfolio-level view — tracking lifecycle position across every product to identify timing, triggers, and allocation priorities. Decision debt identification reveals where decisions are overdue and what the compounding cost of deferral is.
$12.8B
Lifetime revenue tracked
847
Intelligence artifacts preserved
3
Successor programs informed
Proven Impact
Portfolio-level intelligence tracked $12.8B in lifetime revenue across 4 approved indications and 23 markets. Knowledge graph preserved 2.4M nodes across 12-year lifecycle, informing 3 successor programs.
Reach out to commission your custom, evidence-grounded assessment